2017 Opportunities for All Meeting

Opps4All - San Diego 2017

Tuesday, December 5, 2017 to Wednesday, December 6, 2017
San Diego, CA

About the Conference

We want to provide our members the opportunity to share/discuss challenges and successes in implementing the Opportunities for All (O4A) campaign; to brainstorm ways to improve collaboration on campus and with other AASCU members at the regional or system level and to bring them on board with the campaign; and to discuss some of the most pressing issues facing higher education today and how we can leverage aspects of the O4A campaign in talking about these issues. In addition to member participation, we anticipate hearing from internal and external stakeholders about how they view the campaign and its value.

Schedule top

Tuesday, Dec. 5

2:00 – 2:30 p.m
Opening Session
This session will address the challenges facing state colleges and universities (SCUs), why Opportunities for All (O4A) is important as a unified brand, why action is paramount and how we can work together. 
This session also will review takeaways and gains from the O4A Early Adopters Program 

Speakers:
Thomas Harnisch, Director of State Relations and Policy Analysis, AASCU
Susan Chilcott, Vice President for Communications, AASCU
Kathleen Markey, Market Strategist & O4A Navigator, Sage Communications

2:30 – 3:30 p.m.
Framing the State College and University Story in the Current Political Environment
In 2017 proposed federal budget and policy changes, and weak state funding for higher education raised questions and posed challenges in many states. Given the current climate, how did your university tell its story and what are your plans in the new year for framing your story with state and federal policymakers, state and local employers, and potential new students and their families. 

Speakers/Discussion Leaders: 
Mark Kinders, Vice President for Public Affairs, University of Central Oklahoma
Philip Garcia, Vice President for Public Affairs & Advocacy, California State University, Sacramento 

3:30 – 4:30 p.m.
Challenges and Opportunities for Building State College and University Brand Support 
With nearly 60 members of AASCU committed thus far to the O4A campaign, we are seeing continued interest and momentum. Some SCUs are realizing opportunities to integrate O4A into everything from government relations to admissions to community relations, whereas others are finding it challenging to get it off the ground or sustain engagement across their campus. This session will address challenges to integration efforts, where there have been early successes and the next steps to build on momentum.   

Speakers/Discussion Leaders:
Jeffrey Noblitt, Associate Vice President for Marketing and Communications, California State University, Northridge
Brenda Alling, Director of Marketing and Communications, Washington State University Vancouver 

4:45 – 5:45 pm 
Reception


Wednesday, Dec. 6

9:00 - 10:30 a.m.
Growth4VA: A Partnership Between Virginia’s Higher Education Institutions and Business

Speaker:

Laura Fornash, Senior Vice President & Co-Leader, National Education Practice, McGuire Woods Consulting, Growth4VA 

10:30 a.m. – 12:00 p.m.
Expanding Opportunities for All & Building Momentum 
How can AASCU and its members continue to build interest in and momentum behind the SCU brand? This session will include an update from AASCU on plans for the next year to build support at the national and local levels, and a facilitated brainstorming session where you will help shape the future of the Opportunities for All campaign.

Discussion Leaders: 
Susan Chilcott, Vice President for Communications, AASCU
Kathleen Markey, Market Strategist & O4A Navigator, Sage Communications 


Accommodations top

Marriott Marquis San Diego Marina
333 W Harbor Drive
San Diego, CA 92101

Reserve accommodations directly with the Hotel at 619-234-1500. You will need to identify yourself as part of the American Association of State Colleges and Universities and provide them your name, method of payment, check-in and check-out dates. 
Room rates are $199 + tax
Reserve room online

Reservations Toll Free: 1-877-622-3056
Reservations Local Phone: 619-234-1500