• AASCU’s Regional Symposium - Investing for Change: A Holistic Approach to Enrollment, Revenue and Retention

    Thursday, April 7, 2016 to Friday, April 8, 2016
    Charlotte, NC

    2016 AASCU Regional Symposium
    Made possible by the generous support of Royall & Company


    Thursday, April 7

    The Enrollment Landscape: Trends Affecting Higher Education  
    This session will provide an overview of the most important trends in higher education today, including continued economic difficulties for families, reduced funding by state government, and the reduced number of high school graduates. Peter Farrell will discuss these trends, what they mean for enrollment and  will also offer a closer look at proven ways to overcome these challenges.

    • Welcoming Remarks: Muriel A. Howard, President, American Association of State Colleges & Universities (AASCU)
    • Featured Speaker:  Peter Farrell, Senior Enrollment Management Consultant, Royall & Company

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    New Insights into Students’ Communications Preferences and Behaviors

    We will review the results from a national survey of college-bound high school students regarding their communication preferences. You’ll learn how and when students are exploring their college options, including the types of schools they are considering and who is guiding their search. They reveal their favorite websites and insights regarding the role of social media during their search as well as the use of mobile devices for applications. Students’ responses suggest what they desire most in contacts from your institution. 

    Additionally, you will get an early look at findings from our latest research study with students, parents and high school counselors. We will share results related to how an earlier FAFSA application may influence students’ college search, applications, and enrollment decisions.

    • Featured Speaker: Pam Kiecker Royall, Head of Research, University Research Partners

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    A Population Health Management Model for Student Success
    Today’s students are coming increasingly from less affluent and less well-prepared backgrounds. To maintain graduation rates, colleges and universities must adapt to support these shifting demographics in efficient and effective ways.  Inspiration may be found in the healthcare industry, where hospitals face similar pressure to improve outcomes while controlling the rising costs of care. The emerging strategy known as “population health management,” (PHM) has improved ROI by using analytics and technology to assess patient risk and deliver degree and type of care tailored to each patient’s needs. In this session, we will introduce you to PHM principles, encourage discussion on how they might be applied to higher education, and share how some innovative colleges and universities are already shifting to PHM-like practices.  


    Friday, April 8

    Effective Strategies for Recruiting Right-Fit Students and Expanding Beyond Traditional Markets
    In this session, we’ll explore recruitment strategies that identify right-fit students, the critical components of effective student engagement, and the ways to motivate students to apply. Specific topics include how to stay connected with students wherever they are, research results about the influential role of parents, and how to turn parents into advocates for your institution. We’ll also cover new marketing strategies that target transfer and online students, which supply additional streams of revenue.

    Featured Speakers:


    Maximizing Revenue by Strategically Leveraging Financial Aid Dollars

    How you go about building desire in your college and forming your applicant pool are mission-critical strategies in today’s competitive enrollment marketplace. All too often, those strategies remain disconnected and separate from your approach to the deployment of financial aid. What if there was a way to move these strategies into perfect alignment? In this conversation, you’ll hear from a college that has adopted this approach and learn how they successfully integrated their vision from recruitment to yield.

    Featured Speakers:

    • Lesley Di Mare, President, Colorado State University-Pueblo
    • Paul Orscheln, Associate Vice President for Enrollment Management and Student Retention, Missouri Western State University 
    • Carol Stack, Principal, Hardwick Day  

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