Pam Kiecker
Pam Kiecker is Head of Research and Issue Analysis for Royall & Company, which she joined in October 2002. She retains her positions as Professor of Marketing and Executive Director of the Interactive Marketing Institute (IMI) in the School of Business at Virginia Commonwealth University. Kiecker founded IMI during her tenure as Chair of the Department of Marketing and Business Law at Virginia Commonwealth University, and served as administrative head of the department from 1996 through 2002.
Since joining Royall & Company, she has surveyed hundreds of thousands of college-bound students on their preferences, information needs and perceptions of various institutions. Kiecker also serves as one of the instructors for Royall's own Strategic Enrollment Management course. She has a Ph.D. in Business Administration from the University of Colorado at Boulder, an M.B.A. from Minnesota State University, Mankato, and a B.A. from Carleton College.