2014 AASCU Annual Meeting

Annual Meeting 2014 - web banner

Sunday, October 19, 2014 to Tuesday, October 21, 2014
The Fairmont • Washington, D.C.

AASCU’s Annual Meeting provides the opportunity for presidents and chancellors to examine critical national issues and the leadership required to help our students succeed and our institutions thrive.  Exploring timely topics, AASCU’s Annual Meeting is your definitive resource to address the issues facing your campus, provide leadership to meet those challenges, and learn what is working on campuses across the nation.

About the Conference

Invitation from the Chair of AASCU’s Board of Directors

Advancing Knowledge, Changing Lives: Serving the Public Good

Tomas Morales - Annual 2014AASCU’s Annual Meeting is designed to help chief executives of public colleges and universities lead their institutions in a period of dynamic and transformative change.   

Serving the public good is central to the purpose of AASCU colleges and universities, as they improve the social fabric of their communities and its members.  AASCU institutions exemplify public higher education for the public good through their contributions to knowledge creation; social equity, upward mobility and civil society; educational attainment; and global literacy. These contributions are quintessential to serving the public good and dictate a commitment to strengthening academic quality, ensuring access and inclusion, facilitating educational innovation, and fostering regional stewardship and economic progress.

Annual Meeting participants will profit from first-hand knowledge of political and policy developments in Washington and across the nation.  They also will benefit from networking with peers through a program designed exclusively for presidents and chancellors. Join us in October for this national forum, connect with world-renowned speakers and exceptional thought leaders, and lend your voice to the important conversations that occur at our Annual Meeting.

Tomás Morales, President, California State University, San Bernardino
Chair, AASCU 2014 Board of Directors

Schedule top

Agenda for Presidents and Chancellors
(updated September 12, 2014)

To view the Spouse/Partner program, please click here.

Saturday, October 18

6:00 p.m.
Depart for 2014 AASCU Board of Directors Dinner (By invitation)

Sunday, October 19

7:30 a.m. – 5:30 p.m.

7:30 a.m. – 8:30 a.m. 
Executive Committee of the 2014 AASCU Board of Directors (working breakfast)

8:30 a.m. – 11:45 a.m. 
2014 AASCU Board of Directors Meeting 

8:30 a.m. – 12 Noon
National Association of System Heads Board of Directors and Annual Meeting

12 Noon – 1:00 p.m.
New Member Lunch with Board of Directors

12 Noon – 1:00 p.m.
Task Force on Emerging Innovations

12 Noon – 1:00 p.m. 
Millennium Leadership Initiative (MLI) Executive Steering Committee 

1:00 p.m. – 1:45 p.m. 
Millennium Leadership Initiative (MLI) Business Meeting 

1:00 p.m. – 4:00 p.m.
Pre-Annual Meeting Seminar for Presidents and Chancellors
Finding the Strategic Value of IT without Getting Technical

Program presented in collaboration with EDUCAUSE with support provided by Ellucian.
Information technology can enhance an institution’s brand, reduce costs, increase risk, or just be “plumbing.” This session will help presidents and chancellors develop a better understanding of the strategic uses of information technology, looking at the “state of the art” as well as emerging areas.  Participants will leave with an understanding of the high impact issues institutions should be alert to, including competitiveness, productivity, and the quality of the learning environment. 

Presenter: Diana Oblinger, President, EDUCAUSE

4:15 p.m. – 5:30 p.m.
Opening General Session: Public Higher Education Serving the Public Good

Tomás Morales, President, California State University, San Bernardino
Alice Chandler, President Emerita, State University of New York at New Paltz

AASCU Excellence and Innovation Awards  

5:30 p.m. – 7:00 p.m.
Sponsored Receptions

Dinner on an Individual Basis and Group Dinners

Monday, October 20

7:00 a.m. – 5:00 p.m.

7:00 a.m. – 10:30 a.m.
Council of State Representatives (working breakfast)

7:00 a.m. - 8:00 a.m.

Affinity Group Meetings

  • African-American Presidents and Chancellors
  • Asian-American/Pacific Islander Presidents and Chancellors
  • Hispanic and Latino Presidents and Chancellors
  • LGBTQ Presidents and Chancellors

8:00 a.m. – 9:15 a.m. 
Advancing Solutions for Challenging Issues: Thought Leader Breakfasts

Finding Balance: Workforce Alignment and the Evolving Mission of Higher Education
Presented by EMSI

Balancing the needs of the different stakeholders served in higher education has been the challenge of presidents and the leaders of our public institutions for as long as they have existed. In today's context, there is tension between education as a higher good, the need for positive employment outcomes, and the role of the university in each. 
This session will be a discussion of how to balance the needs of students and parents, the needs of the business community, and the needs of government - all the while keeping in focus the mission of higher education. It is EMSI's experience that in order to do this well, leaders need to use labor market data and intelligence to inform their decision-making and communication. The session will include examples from several institutions and their experience balancing these issues and the role that data has played in improving their decision making.
Facilitator: Luke Jankovic, Vice President, Higher Education, EMSI 

The Rise of the Informed Consumer and Student Return on Investment
Presented by Hobsons

More than ever, postsecondary consumers are informed and empowered shoppers who will scrutinize the value of higher education. What components contribute to a student return on investment (SROI) for higher education institutions?  How can your institution leverage such measures to help you stand apart from the competition and resonate with the students you intend to attract and enroll?
Join us for an engaging discussion on the macro pressures of the informed consumer and federal policy as well as institutional response to these forces.  At this session you will learn from your fellow attendees as well as from the results of a recent survey of several AASCU members on their views and practices associated with SROI.  Session facilitators will share some economic research about consumers’ reactions to having more choice and how information can impact their decisions and increase satisfaction with their final choices.  

Facilitators:  Todd Bloom, Chief Academic Officer, Hobsons
Jennifer Beyer, Solutions Consultant, Hobsons

Strategic Use of Financial Aid as a Tool for Enrollment Management and Degree Completion
Presented by Noel-Levitz

What are public colleges and universities doing to succeed in a challenging higher education environment? Over the last several years, the economy has put public colleges and universities under intense pressure. Funding and other changes have forced campuses to dramatically increase their prices at the same time students and families have greater financial need.  Despite these challenges, some public institutions are not only succeeding but thriving.  This session will cover critical concepts such as:

• Altering pricing and revenue strategies to meet the new economic realities of public higher education;
• Increasing incoming student enrollment in flat or declining markets;
• Understanding the impact of financial aid on student retention and completion;
• Ensuring that financial aid resources are invested as efficiently as possible;
• Positioning your cost of attendance and value within your competitive environment; and
• How financial aid leveraging, a systematic process for awarding merit and need-based aid more strategically, can ensure public institutions effectively adapt to the changing environment by providing prospective and continuing students with the packages they need to enroll and retain.

Facilitator: Kevin Crockett, President, Enrollment Management Division, Noel-Levitz

9:30 a.m. – 10:45 a.m.
Advancing Solutions for Challenging Issues: Thought Leader Forums

Driving Toward Results - Using Data as a Starting Point to an Informed Decision 
Presented by Huron Consulting Group

Many colleges and universities are focused on making improvements in operations. But how do we define "good performance?" How do we set realistic goals? How will we find new opportunities that we haven't previously identified? Huron Education is partnering with AASCU to build a tool to gather, analyze and apply meaningful data to help institutional leadership make better-informed decisions. This session will feature examples of how universities have used this kind of benchmarking and analytics to understand and improve operations, and Huron's attention to the data needs of AASCU institutions.

Facilitators: Timothy Fournier, Managing Director, Huron Consulting Group
Marty Van Der Werf, Manager, Huron Consulting Group

Rethinking the Transcript
Presented by Pearson

Fueled by the competency-based education movement and combined with increasing recognition that competencies and skills are acquired through a combination of academic and life experiences; schools are aspiring  to capture students’ academic and co-curricular achievements and competencies in a more comprehensive manner. By using alternative transcripts and badges that capture the full spectrum of a student's accomplishments and experience, institutions may better serve individual students and potential employers.

In this session, you will hear from a panel of experts including Becky Takeda-Tinker, President of Colorado State University Global, Matt Pittinsky, CEO of Parchment, and Peter Janzow, Vice President, Business Development from Pearson’s Acclaim describe how alternative transcripts can better reflect a student's experiences and meet employer needs.

Moderator: Debra Volzer, Vice President, Business Development, Consultant, Pearson North America
Panelists: Pete Janzow: Vice President, Business Development, Pearson Acclaim
Matthew Pittinsky, Chief Executive Officer, Parchment
Becky Takeda-Tinker, President, Colorado State University Global

Two Keys to Increasing Revenue and ROI from Your Marketing Dollars
Presented by Royall & Company

Your ability to shape the future of your institution depends on being able to meaningfully influence the actions of key audiences – including future students, parents and alumni. Whether you want prospective students to apply and enroll, parents to become advocates for your institution or alumni to become donors, understanding strategies that drive action is essential to reaching your goals and increasing revenue. 

We’ll begin with case studies that demonstrate how institutions have used these insights to improve their enrollment and advancement results dramatically while increasing net revenue. We’ll then focus on two key strategic elements – targeting and timing – and discuss how informed planning and analysis of each can help achieve the outcomes you desire while providing a better experience for your constituents. We’ll look at several multichannel communications (paper and electronic) and illustrate how optimum targeting and timing contribute to winning results.

The strategies we will share are based on extensive market testing and research, and they’ve proved highly effective for hundreds of colleges and universities nationwide. 

Facilitators: Sharon Fuller, Vice President, Client Development, Royall & Company
Richard Whiteside, Dean, Strategic Enrollment Management, Royall & Company

11:00 a.m. – 12 Noon  
General Session:  Educational Policy Initiatives
Receive a timely update on the federal higher education agenda from the front line of higher education policy development. Administration officials will provide an update on key federal policy initiatives, including the U.S. Department of Education’s proposed Postsecondary Institution Rating System, changes in eligibility for institutional participation in federal financial aid programs (gainful employment), and reform efforts aimed at decreasing student debt. Also hear the Obama administration’s priorities involving major policy and funding-related legislation, including reauthorization of the Higher Education Act, immigration reform, and budget bills affecting higher education, workforce development, and the advancement of STEM and innovation. 

Presenter: Ted Mitchell, Under Secretary, U.S. Department of Education
Presiding: Robert L. Caret, President, University of Massachusetts System

12:30 p.m. – 2:00 p.m.
American Academic Leadership Institute Luncheon
Support provided by the American Academic Leadership Institute (AALI) in collaboration with Academic Search, Inc.

Presenter: C. Kent McGuire, President and CEO, Southern Education Foundation

2:15 p.m. – 3:30 p.m.
Committee Meetings
Economic and Workforce Development
International Education
Policies and Purposes 

Professional Development
Teacher Education 
Undergraduate Experience 

3:45 p.m. – 4:45 p.m. 
General Session                               

5:00 p.m. – 6:15 p.m.
Sponsored Receptions 

6:30 p.m.
Former Presidents, Chancellors, Spouses and Guests Dinner 

Dinner on an Individual Basis and Group Dinners

Tuesday, October 21

7:00 a.m. – 5:30 p.m.

7:00 a.m. – 8:00 a.m.
Women Presidents and Chancellors

7:00 a.m. - 8:00 a.m.
International Association of University Presidents

8:15 a.m. – 9:15 a.m.
Business Session and Council of Presidents (working breakfast available at 7:30 a.m.)

8:15 a.m. – 9:30 a.m.
AASCU-Penson Center for Professional Development Business Meeting

9:30 a.m. – 10:45 a.m.
General Session: Citizenship, Democracy and Education

A panel of experts will spark discussion by exploring how colleges and universities are essential partners in developing global citizens. Members will leave the session with useful information to apply to their institution.

Panel: Jonathan Alger, President, James Madison University (Va.)
Nancy Cantor, Chancellor, Rutgers University-Newark (N.J.) 
John Saltmarsh, Director, New England Resource Center for Higher   Education, University of Massachusetts Boston
Presiding: Rodney Bennett, President, University of Southern Mississippi

11:00 a.m. – 12 Noon 
Concurrent Sessions

Workforce Development: Responding to Regional Needs
The complex alignment of workforce development efforts, undergraduate curriculum and regional priorities is challenging. This session will shed light on national trend lines, offer strategies and help presidents frame arguments and persuade stakeholders to meet future needs.

Anthony P. Carnevale, Research Professor and Director of the Georgetown University Center on Education and the Workforce

Fostering Student Success: Programs and Practices
Learn about practices that create conditions to foster student engagement and support student success.

George D. Kuh, Director, Center for Postsecondary Research, Indiana University and Chancellor’s Professor of Higher Education at Indiana University

Maximizing Resources for Student Success

With a focus on regional public four-year institutions, Maximizing Resources for Student Success looks at the impact of four individual strategies on student affordability, highlighting implementation at AASCU and other types of institutions and the potential for scaling. Gordon Davies, co-author of the Maximizing Resources framing paper, will lead a panel discussion on the potential impact on regional institutions, highlighting the challenges and opportunities surrounding each topic.  Funded by the Bill & Melinda Gates Foundation, the research topics examined include: Use pricing and financial aid incentives; decrease credits and time to degree; expand competency-based education; and improve articulation and transfer.

Moderator: Gordon Davies, co-author of the Maximizing Resources framing paper and former State Higher Education Executive Officer (SHEEO) in Virginia and Kentucky
Panelists: Marie McDemmond, President Emerita, Norfolk State University
Kevin Reilly, President Emeritus and Regent Professor, University of Wisconsin System
Jim Votruba, President Emeritus and Professor of Educational Leadership, Northern Kentucky University

12:15 p.m. – 2:00 p.m.
President-to-Presidents Lecture Luncheon Program

Distinguished Alumnus Award Recipient: Michael Marletta, President and CEO, The Scripps Research Institute and 1973 graduate of State University of New York at Fredonia

The Public University and the Common Good

President-to-Presidents Lecture: F. King Alexander, President and Chancellor, Louisiana State University
2:15 p.m. – 3:15 p.m.
News You Can Use
This session features insight and commentary on issues of immediate importance to AASCU members. Meeting participants will hear from Libby Nelson, education reporter for Vox; Ben Pershing, the National Journal’s Washington editor and Chris Minnich, executive director of the Council of Chief State School Officers.
3:30 p.m. – 4:30 p.m. 
Presidential Session: Cluster Conversations
Facilitator: Troy D. Paino, President, Truman State University (Mo.)

5:00 p.m. – 6:30 p.m.
General Session: Conversation with Thomas Friedman
That Used To Be Us: How America Fell Behind in the World It Invented and How We Can Come Back will provide the backdrop for Mr. Friedman’s insights and conversation that will extend from the session throughout the evening.

6:30 p.m. – 8:30 p.m.
Reception and Dinner Program

Thomas L. Friedman, Foreign Affairs Columnist, New York Times 

Wednesday, October 22

7:30 a.m. - 10:00 a.m.

8:00 a.m. – 8:30 a.m.
2015 AASCU Board of Directors Organizational Meeting

8:15 a.m. – 10:00 a.m.
AASCU-Penson Center for Professional Development Board of Directors

10:15 a.m. – 12 Noon 
Leadership Development Coordinating Council (Directors and Coordinators of all AASCU Leadership Development Programs)


Fees top

Registrant Type   Registration Fee
(paid by Sept. 22)
Registration Fee
(paid after Sept. 22)
Presidents/Chancellors      $795 $900
Spouses/Partners $125 $175
Affiliate Members* $125 $175
Spouses/Partners of
Affiliate Members
$125 $175

An individual who previously held an AASCU member institution presidency and whose dues are current.

Registration Information top

Registration for AASCU’s Annual Meeting is available to current member presidents/chancellors, their spouses/partners, affiliate members whose AASCU dues are current, their spouses/partners, and select invited guests. All who attend must register and pay fees by the start of the Annual Meeting.

There is no additional charge for the Monday and Tuesday lunch programs. Optional dinners are additional and, subject to availability, may also be purchased at the meeting. Meeting registration is a necessary prerequisite to sign up for optional activities.

The cost for the Monday and Tuesday lunches is included in the registration fee. Please sign up by September 26, 2014.

Register and pay by the deadline to receive the regular registration rate. Payments or purchase orders sent by mail will be eligible for the regular rate if postmarked by September 22, 2014. Registration is not complete until payment is received. Individuals who have not paid prior to the start of the Annual Meeting will need to pay the higher rate (check or credit card).

To register, please select: 

Register and pay online
(Available to AASCU members or anyone who has attended the Annual Meeting in the past). All Current Presidents/Chancellors and Affiliate Members should use this option.

Reminder: Spouses and Partners attending the meeting must also register. Register one individual at a time. Payment is not required to register an individual online.

Register via the downloadable registration form, to be mailed or faxed in.
(Available to all registrants, but required for those who are not an AASCU member or who have never attended the Annual Meeting in the past). Sponsors and Invited Guests should use this option.

Contact Kevin Finkelstein to register for this meeting

Accommodations top

The Fairmont is located at 24th and M Streets, Northwest, on the edge of Georgetown.

The Fairmont Washington, DC 
2401 M Street, NW
Washington, DC 20037

Reserve accommodations early, no later than Friday, September 19.
AASCU is holding a bock of rooms at the conference rate, however, we cannot guarantee accommodations will be available through the September 19 cutoff.

Please note: AASCU’s room block at the Fairmont is currently sold out for Saturday, October 18th. The Fairmont does have rooms available at a rate of $319. If your travel plans require you to arrive on Saturday, please call Fairmont reservations at (866) 540-4505 and reference the AASCU Annual Meeting. You will be given the rate of $319 for Saturday night, and the conference rate of $249 for the remainder of your stay. You may also be required to change rooms on Sunday.

If you attempt to book online for a reservation starting on Saturday, you will be given the rate of $319 for the entire stay.

If you plan to arrive on Sunday (or later), you can use the online system to make your reservation. 

A first night deposit is required to confirm a reservation.
Reference AASCU for the group rate of $249 single or double occupancy, plus 10% sales tax.

Phone: (866) 540-4505

Online: https://resweb.passkey.com/go/aascu14

Alternate Overflow: AASCU has also reserved a block of rooms for Saturday night (October 18) at the Washington Marriott Georgetown. Rates for these rooms are $199 plus tax. AASCU can only guarantee availability for this rate on Saturday night. The Washington Marriott Georgetown is a three block (or five minute) walk from the Fairmont. Reservations can be made up until September 26.

Click here to reserve online.

Fairmont President's Club
Fairmont President’s Club (FPC) is Fairmont's guest loyalty program intended to recognize their frequent guests. There is no enrollment or annual fees. Benefits include express check-in/check-out, free local, 800 calls and in room-WiFi, complimentary access to health club, and more. Click here and choose "Enroll" to take advantage of these offers. We recommend all attendees do this before arriving.

Disability Needs/Special Requests
Indicate any disability-related requirements or special preferences when making the reservation.
The Fairmont reservations department will try to accommodate requests.

Parking at the Fairmont is $31/day, or $48 for an overnight stay. Attendees are encouraged to park at the Hyatt, located directly across 24th Street from the Fairmont, where parking is $12 (in by 10:00 a.m., out by 7:00 p.m.).

General Information

Air Travel
Most participants will arrive Sunday morning, October 19, and depart Wednesday, October 22.

Fly into Ronald Reagan National Airport (DCA), about 4.5 miles or 20 minutes from the Fairmont Washington, DC.
Baltimore-Washington International Airport (BWI) and Washington Dulles International Airport (IAD) also serve the area, but carefully consider higher ground transportation costs and additional travel time when making plans.

Ground Transportation

Airport Transfers
Super Shuttle offers one-way and roundtrip options for getting to and from National Airport. Rates are approximately $12 each way for a shared van, based upon arrival and departure times. Super Shuttle also serves Washington Dulles International Airport and Baltimore-Washington International Airport. Visit  https://www.supershuttle.com/ to make reservations.

Taxi fares from Ronald Reagan National Airport (DCA) are in the $18-$30 range, depending upon traffic and time of day, accommodating one or two passengers. DC taxis are now metered and many accept credit cards.

Car Rental
Hertz is offering discounted rates for rental cars from DCA for the Annual Meeting. Rates are guaranteed from October 16 through October 24, subject to car availability. Rentals may have airport fees, surcharges, and motor vehicle fees related to car rental, which are separate charges from tax. Call the Hertz Meeting Sales Desk at 800.654.2240 and mention the code Hertz CV#011B0077. (All “0” are zeros). Hertz will provide the best rates available. Standard rental conditions and qualifications apply. Advanced reservations recommended.

Reserve online: https://www.hertz.com/rentacar/reservation/?id=35806

Cancellation & Refund Policytop

To receive a full refund of the registration fee, written cancellation must be received at AASCU by 5 p.m. Eastern Time, Friday, September 26. Cancellations received after September 26 will incur cancellation fees: Member President/Chancellor incur a $150 cancellation fee. Spouse/Partner and Affiliate Member incur a $50 cancellation fee.

Due to pre-program preparations, cancellations received after 5 p.m. Eastern Time on Friday, Oct. 3, 2014, including no-shows,* are not eligible for refunds  (including optional meals.) Failure to reconcile Annual Meeting final invoices precludes members from registering for future meetings. All refunds will be issued via check from the AASCU office within 45 days of the close of the meetng, unless the registration was paid by credit card online. When writing to cancel, please indicate to whom and where the refund check should be issued.

* No-show is a registrant who does not attend the meeting and has not canceled in writing. No-shows are responsible for all registered meeting charges.





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