• The Influential Communicator: Elevating Our Strategic Role

    Tuesday, April 2

    1:15 p.m.- 2:30 p.m.
    The Role of Communications in Relationship Building
    Presenter: Bob Garfield, Marketing and Advertising Analyst, and Blogger and Editor-at-Large for Advertising Age
    Download (.pptx)


    Wednesday, April 3

    9:30 a.m. -10:45 a.m.
    Crisis Management: A Leadership Challenge
    Presenter: Rick J. Kaufman, APR, Executive Director of Community Relations and Emergency Management, Bloomington Public Schools
    Download (.ppt)


    11:00 a.m. – 12:15
    Reputation Management and Social Media
    Presenters: Lori Croy, Director of Web Communications, University of Missouri – Columbia; Kyle Lacy, Principal, Marketing Research & Education, ExactTarget
    Download (.pptx)


    2:45 p.m. -4:15 p.m.
    Social Media and Crisis Communications
    Presenters: Jason Simon, Director of Marketing and Communication Services, University of California; Jim Coll, Chief Communications Officer, University of Southern Mississippi; Walter Kraft, Vice President for Communications, Eastern Michigan University
    Download (.pptx)