• 2019 Communications Conference Handouts and Presentations

    Tuesday, March 19

    9:00 – 10:15 a.m.
    The Performance Imperative: Higher Ed Trends and How to Tackle Them
    Presenter: Elizabeth Scarborough, CEO and Partner, Simpson Scarborough 
    Download presentation

    10:30 a.m. – 12:00 p.m.
    Party Polarization in Public Perception of Higher Education
    Presenters:
    Juliana Horowitz, Associate Director, Research, Pew Research Center - Download presentation
    Thomas L. Harnisch, Director of State Relations and Policy Analysis, AASCU - Download presentation

    2:30 – 3:15 p.m.
    First session: Teaming Up to Move Your State Forward? Two Case Studies of Statewide Advocacy
    Presenters:
    Rob A. Spademan, Associate VP, Marketing and Communications, Cleveland State University (Ohio) - Download presentation
    Dave Kielmeyer, Chief Marketing & Communications Officer, Bowling Green State University (Ohio)

    3:30 – 4:30 p.m.
    Second session: Teaming Up to Move Your State Forward? Two Case Studies of Statewide Advocacy
    Presenters:
    Jack Martin, Assistant Vice President for Communications, University of Washington
    Holly Sitzmann, Executive Director of Strategic Communications, Washington State University
    Download presentation - Overview
    Download presentation - Video

    Wednesday, March 20

    1:30 – 2:30 p.m.
    A Controversial Speaker Inspires a Teachable Moment
    Presenter: Mark Kinders, Ed.D., Vice President of Public Affairs, University of Central Oklahoma
    Download presentation

    4:00 – 4:45 p.m.
    Leveraging Social Media Metrics to Advance Your Institution’s Communications Goals
    Presenters:
    Sylvia Carson, Director of Communications, University of North Georgia - Download presentation
    Jaime North, Marketing Specialist and Web Editor, Bloomsburg University of Pennsylvania