Communications Conference 2012
Designed especially for senior public relations
and marketing professionals at AASCU member institutions, the 2012 AASCU Senior Communicators Conference, Think Creatively! Solving Communication Challenges by Embracing New Ideas, presented ideas on how to
develop creative collaborations on campus. It also focused on social media measurement, using video effectively, and how to tap into creativity to enhance your role as a university communicator. In addition to moderated roundtables (with topics ranging from hosting political candidates on campus to best practices in crisis communication), participants had ample time to network and share ideas with their peers.