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Project Title:CONNECT: High-Risk Drinking Prevention Program Institution Name:The College at Brockport, State University of New York Innovation Category:Student Success Project Director:Joshua M. Fegley, Assistant Director, Health Promotion and Prevention ServicesContact Information:(585) 395-5635, jfegley@brockport.eduWebsite:http://www.brockport.edu/hpps
Project Description:The CONNECT: High-Risk Drinking Prevention Program utilizes the Social Ecological Model of Health Promotion to decrease student binge drinking within the college environment. Through collaborative, intentional, and evidence-based programs, college faculty, staff, and student leaders address the individual, interpersonal, organizational, community, and policy influences that impact student drinking behavior.  Through a prevention curriculum that includes brief motivational interviewing, cognitive behavioral programs, peer theater, student leader trainings, parent outreach, social marketing print campaigns and curriculum infusion, bystander intervention programs, and late-night programming campus drinking culture has been impacted in significantly positive ways.
  • Decrease binge drinking among College at Brockport students by 5% within a 2 year period (evaluated using random student sample, CORE Alcohol and Drug Survey)
  • Increase by 25%  the participation in Friday and Saturday late night on-campus programming among students who have typically consumed alcohol on those evenings within a 2-year period (evaluated using program assessments focused on student drinking behaviors, program satisfaction, and program interest)
  • Develop and implement an effective bystander intervention program (EagleCHECK) that encourages individual responsibility for the health and safety of others (evaluated using post assessment 1 and 3 months after program participation).
  • CORE Survey results show a decrease of 5.3% in binge drinking activity (2 week prevalence) within a 2 year period (Fall 2008 – 49.2%, Fall 2010 – 43.9%). 
  • Students who self report consuming alcohol attending late night programs increased from 21% in Fall 2009 to 51% in Spring 2011.  30% of participants report that they would be consuming alcohol if they were not at an event (n=2,143). 
  • 33% of students have reported using bystander skills in a situation that had the potential to be or was risky or dangerous, the majority involving alcohol (3 month post assessment (n =172).
Challenges/Problems Encountered:A significant challenge faced during the project implementation phase was funding.  The College at Brockport was awarded a $235,000 High-Risk Drinking Prevention among College Students Grant from the US Department of Education that provided necessary support between June 2009 and June 2011.  Future funding for these programs has been identified through the Student Health Services budget, collaboration with campus partners, and the intentional use of policy violation fees toward prevention programs.  This grant project has shown that start up funds can be used to develop intentional and collaborative programming that can be sustained.  Additional challenges pertained to training student staff to facilitate evidence based programs as opposed to traditional awareness events, selecting late night events that appealed to drinkers, and creating an assessment process that allowed for results to inform practice in a timely way.
Evaluation Approach:The CORE Alcohol and Drug Survey provided summative assessment data focused on campus drinking culture, including binge drinking rates, student drinking norms, and awareness of prevention.  Additional, program specific assessments utilize a number of methodologies including pre and post surveys, focus groups, informal interviews, and student reflection assignments.  Assessment data, both summative and formative, is consistently used to inform decisions related to program development, implementation, and future assessment.
Potential for Replication:The CONNECT: High-Risk Drinking Prevention Program is a model that can be replicated on college campuses nationwide based on their specific needs, student populations, policies, and campus culture.  Assessment tools can easily be adapted to assist colleges in evaluating bystander intervention trainings, late night programs, and other prevention efforts to ensure they are the correct fit for their respective institutions.  Local colleges and high schools have successfully adapted program components to their populations and environments.  Dedicated funding and the establishment of high-risk drinking prevention as an institutional priority create opportunities where program replication is most effective.
Additional Resources:
CEO-to-CEO Contact:John Halstead , Presidenthalstead@brockport.edu
(585) 395-2361
Date Published: Monday, April 25, 2011