Drawing Data-Driven Blueprints: Synthesizing Market and Student Trends to Build Stronger Online Programs

Wednesday, February 15, 2023 to Thursday, February 16, 2023
Virtual Summit; 2–3:30 p.m. ET each day

AASCU is partnering with Wiley University Services to convene a two-part virtual summit focused on trends in the higher education market, including sharing findings to support institutional enrollment strategies and online learner engagement. Each session will include a presentation from national thought leaders as well as facilitated, interactive breakout rooms for participants to discuss the findings among colleagues and apply them to their own institutions.

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Upon registration, participants will receive calendar events for both sessions and may attend both or either. 

Presentations will be recorded and recordings will be available in AASCU’s on-demand library. 

Schedule top

Feb. 15, 2–3:30 p.m. (ET):
State of the Education Market 2023:
Enrollment Trends at Regional Public Universities 

Recruiting a new generation of learners to your institution is a complex undertaking. Wiley University Services will share new findings on the state of the education market from the latest Integrated Postsecondary Education Data System (IPEDS) data (a preview of the full report that will be released in late February 2023). This virtual summit will convene subject matter experts who engage at all stages of the student journey to discuss trends and strategies nationally and among regional public universities that may help guide program planning cycles and lead to stronger enrollment and retention. Participants will spend time in facilitated breakout sessions to discuss challenges and solutions from their own institutions. 

 

Feb. 16, 2–3:30 p.m. (ET):
Using the Student Voice to Inform the Learning Ecosystem

Results from recent surveys have shown that the current generation of online learners has specific needs when looking for, enrolling in, and completing a program. According to Inside Higher Ed’s 2022 Survey of College and University Chief Academic Officers, 85% of universities plan to expand their online offerings. How do the university leaders that are tasked with tracking trends in student data and shaping the strategies that will guide the university forward filter out the noise to craft and implement policies that will uplift the entire learning ecosystem? In part two of this virtual summit, leaders from Wiley University Services will share student-driven data and actionable insights, as well as guide participants through design thinking–inspired discussions to gain perspective on the challenges and opportunities facing them as they strive to champion the student voice.

Topics include:

  • Meeting the distinct needs of online learners
  • Supporting and empowering online faculty
  • Opportunities to enhance both campus and online learning experiences

Speakers

David Capranos

David Capranos, Director of Market Strategy and Research

David Capranos is the director of market strategy and research at Wiley. In his role managing the market research team, Capranos conducts extensive research to identify market opportunities and potential challenges and highlight academic programs that align with current demand. His team plays a vital role in determining the viability of educational programs in the online market and helping universities stay ahead of industry and market trends. Capranos has a background as a business analyst in higher education marketing, evaluating marketing tactics, and helping implement technologies such as a student relationship management and project management system. Born in Toronto, Canada, Capranos received his bachelor’s in business administration from the University of Central Florida and his MBA from the University of Scranton.

Rafael Zorrilla

Rafael Zorrilla, Senior Director of Digital Optimization

With more than a decade in the higher education industry, Rafael Zorrilla has managed digital strategy and student outcomes across several universities. In his work as senior director of digital optimization with Wiley, he has built a testing culture with a growth mindset, with the goal of proving opportunities and improving outcomes in a rapidly changing digital landscape. Prior to Wiley, Zorrilla worked with several startups to found dynamic marketing teams and held roles with large retail and financial organizations. He is an Elmhurst College graduate of business studies and also holds bachelor’s degrees from IADT and Columbia College Chicago.

Lindsey Vickers

Lindsey Vickers, Senior Director of Marketing Operations

Lindsey Vickers is a marketing and operations professional who leads a team of specialists across project management, marketing automation, quality assurance, accounting, operations, and professional services (fee for service) at Wiley. She and her professional services team partner with colleges and universities to provide innovative and strategic solutions that allow them to fulfill their unique missions and goals and objectives, as well as effectively execute defined solutions. Vickers holds a B.A. in communications (with minors in business administration and advertising) from Flagler College and a master’s in technology management from Georgetown University.

Nicole Rosa

Nicole Rosa, Associate Director of Enrollment

Nicole Rosa is an enrollment and operations professional for Wiley University Services. She and her team of enrollment counselors provide tailored and strategic recruitment solutions, allowing each partner to fulfill their unique missions and goals. Rosa holds a B.A. in religion and anthropology from Rollins College and a Master of Education in learning and technology from Northeastern University.

Corey Long

Corey Long, Associate Director of Retention

Corey Long is a student retention and advising professional at Wiley. She manages the daily operations of a team of academic advisers to support students and their academic goals. Long graduated with degrees in history and political science from the University of Louisville and has worked in the education realm for over a decade. Through direct work with students and with university professionals, she has gained a strong understanding of academic advising, student interaction, and engagement, and the role education can play in improving lives. Long’s passion for continuous learning and development stands at the forefront of her work each day.

Lauren Wright

Lauren Wright, Director of Program Strategy

Lauren Wright is the director of program strategy at Wiley. She leads the academic program strategy for university partners, implementing best practices and processes in online learning, including program strategy and design, curriculum mapping, course design and production, and faculty development. Wright is responsible for shaping the thought leadership strategy and approach that examines how student preferences for online learning and faculty preferences for online design and teaching have evolved in the post-COVID-19 learning environment. Wright has been growing the capabilities of organizations through learning design, organizational design, design thinking, management, and leadership for more than two decades. Wright earned her B.A. in psychology from the University of California, Irvine and an M.A. in counseling psychology from the University of Denver.


Audience

  • Presidents/Chancellors
  • Provosts, Associate Provosts, Vice Presidents for Student Affairs/Enrollment
  • Deans
  • Program Directors

GENERAL INFO

AASCU SOCIAL MEDIA

WITH SUPPORT FROM


Wiley University Services - vertical