• 2015 Communications Conference Handouts and Presentations

    Tuesday, March 24

    Noon-1:15 p.m.
    Making the Case for AASCU Institutions Through Messaging: AASCU’s Pilot Project
    Presenters: Steve Swan,Vice President for University Relations, Western Washington University; Peter Kane, account executive, Sage Communications, McLean, Virginia

    Download Steve Swann presentation (pptx - 60 MB with video)
    Download Peter Kane presentation (ppt)

    2:45-4:00 p.m. 
    From Zero to 50: Boldly Leading the Evolution of a Brand 
    PresenterKindra Strupp, Assistant Vice President for Marketing and Communications, University of Southern Indiana
    Download presentation (pptx)

    Wednesday, March 25

    11-12:15 p.m. 
    Leading in the Age of Social Media
    Presenter: Lori Croy, Director of Web Communications, University of Missouri-Columbia
    Download presentation (pptx)

    1:15-2:30 p.m. 
    Proactive Use of Social Media in Crisis Communications
    Presenter: Bill Smith, Executive Director of Marketing and Communications, Arkansas State University 
    Download presentation (pptx)